There’s no other way to put this, my life is HECTIC. Yea I work a standard 9-5 job but it’s not
exactly one that most people would think of as typical. This is the type of job where my boss
regularly comes up to me and asks a question like “Hey Steve, we need somebody
in Florida, can you leave tomorrow? I’ll need you to stay for a month” or “So I
know we have a paid holiday coming up tomorrow, but we need somebody to cover
two shifts a day for the next three days, can you handle that for me?”. On top of that craziness, I’m working on a
private pilot’s license, working toward an MBA, trying to start a business, and
attempting to maintain some semblance of a social life. Needless to say it’s impossible. What’s more important, is with so many things
going on at once, the small things end up becoming nightmarish tasks. I don’t have time to shave, go shopping, do
laundry (okay I make time for that), or cook anything!
It’s the small things like this that I really need help with, and that’s why CookIns are such a huge help to me and my lifestyle. I’m always looking for ways to multitask. When I work on my MBA, I use the material I learn to help me build my business. When I hang out in the living room with my roommates, I use that time to do my laundry and iron my clothes. Now that I have CookIns, when I do anything at all, I can make a tasty, good quality dessert. All I need to do is preheat the oven, then do something else. Then I put the CookIns in the oven, and then do something else. Then I take them out of the oven to cool, and then do something else (you see where I’m going with this). The point is, anything I can do that can help me multitask between the big things and the little things is a big help to me. CookIns give me the chance to create a great dessert while simultaneously work on any of the other things that fill my busy life.
A very common story that is shared by many working adults and families today. I always find it interesting how many restaurants are busy through the week because families are too busy cook for themselves. Your product fits into a great market of easily prepared foods for busy families. I hope you can get you product recognized in a very competitive market. Again great idea and best of luck!
ReplyDeleteGreat story! I agree a little help on small chores goes a long way. Keep your eyes peeled for SoLawn a smartmower which is on the horizon.
ReplyDeleteSteve, you need to get this product out quick. I was over at Costco and they were severing brownie brittle's http://www.browniebrittle.com/
Steve, I remember the case in OIE500 about cookie production. Let me know once the demand is higher than the production capacity, we can put together an operational strategy to optimize your production. No slacking time and bottleneck.
ReplyDeleteJokes aside, I think you have what the business needs to take off, great product, great story and selling points. Do you have a long-term plan in mind? Expand the line?
go international? I know in Brazil cookies are not so common as in the U.S. It would probably b a success there!
Rosana,
DeleteThanks for the suggestion! As of now we have started planning our short-term (1-2 years) and mid-term (3-5 years) plans. These involve getting the product into a few small stores at the local level to prove the concept, followed by an expansion into an interstate market if the concept phase goes well. I would love to take these internationally as well and will definitely consider it if the product takes off. If we do I will definitely keep Brazil in mind. Thanks again!